Next Gen Competitor Intelligence

In the words of Sun Tzu: "Know the enemy and know yourself, and you can fight a hundred battles with no danger of defeat. If you know yourself but not your enemy for every victory, you will suffer a defeat." Ensure you win with outstanding Competitor Intelligence.

The key question then is how should Competitor Intelligence be organised and run, and how much resource to place behind it. Relying on "it's everyone's responsibility" is a recipe for disaster!

The keys to developing an effective CI capability are to: generate demand for CI; focus on the big ticket items; deploy effective tools to drive growth and margin; publicise its success.

Having the key data sources needed to deliver CI (non-conventional sources are key!), and deploying the right tools are crucial to deliver great Competitor Intelligence. With Gen AI and the right frameworks today is not just possible to deliver outstanding CI with minimal resource but essential.

Mike can help you structure this critical capability, advise you on what data sources you need and what tools you should deploy, show you how to embed CI within your organisation and processes to deliver strategic advantage and train your people - so you achieve outstanding results.

Contact us now to benefit from these leading edge tools.

Harness the power of generative AI to analyze vast datasets while applying proven competitive frameworks that extract meaningful insights. Our CI 3.0 approach delivers deeper understanding of competitor strategies, capabilities, and intentions than traditional methods alone