It’s highly likely your competitors have resource in place to discover what you are doing, predict your future actions and put in place a plan to not just neutralise your activities but take advantage of them.

Here is an example: information placed into the public domain by company B showed that they had developed a good understanding of the future innovation activity plan of their rival, company A, in one of company A's most important categories. That analysis proved to be about 60% correct with many of company A's future activities accurately outlined. Company B had acted on that information to pre-empt the innovations. Examining company B's predictions it became clear that EVERYTHING they had correctly predicted was because of information placed in the public domain by company A:– postings on LinkedIn, collaborations with external agencies who uploaded videos on YouTube, designs placed on creative sharing sites, briefs on crowd sourcing marketing sites, even presentations uploaded to SlideShare!

With the growth of social media, it is likely your plans too are in the public domain. Not only are your competitors collecting this information, but they are likely employing “Primary Research” to discover what your people are working on, what equipment you are using in your factories, what software you are running – even your future strategy. It's estimated that major FMCG companies are subject to four such probes a year!

All this leakage can be avoided – if you put the right measures in place and take the right actions. We can help you too to deploy a warning mechanism to detect probes and to harden the organisation to avoid information leakage at the time of primary research attacks. Following the adoption of this approach your chances of marketplace success will rise.

Contact us to learn how to increase your chances of winning in the market now!

Why you need to harden your organisation.