CI 3.0 to Drive Growth and Margin

Competitor Intelligence 3.0 drives market leading growth and profit.

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Michael Porter makes it clear that strategy has to be set in the context of understanding your competitor’s marketplace strength and capabilities – and execution has to be planned in a way that beats the opposition. Great Competitor Intelligence is key. Gen AI has revolutionised the collection and analysis of Competitior Information. Connect with us to learn how to build this critical capability that will deliver both you and your business success.

Benefit from Mike Shepherd’s experience of not just building Unilever’s world leading Competitor Intelligence group, and from his experience of running over 100 War Games which delivered Unilever market beating TSR - but from his development of the next generation of Competitor Intelligence tools - based on Gen AI - "CI 3.0".

"Mike's group was critical to our success."

President of Unilever BU.

"Mike knows more about our competitors than I did when I worked there".

Former Unilever CEO.

"Mike is in a class of his own. The best CI professional I know. "

Senior IBM Executive.

"Mike helped turn our business around".

Unilever Country MD.

Contact us now!