Mike Shepherd has over 30 years of experience working with one of the top FMCG companies – Unilever. He successfully ran the Brazilian laundry business during hyperinflation building it to 82% market share, turned around Unilever's detergents business in China and was responsible for initiating the global roll out of Dove now a $6bn brand. He built and ran Unilever's Competitor Intelligence capability, the War Games delivered a significant part of Unilever's growth, resulting in Unilever's TSR beating all the other major FMCG companies. He offers advanced War Gaming and, at the leading edge in the use of Gen AI tools, now CI 3.0.
MJS Group Consulting Ltd specialises in helping businesses outsmart their competition by leveraging Gen Ai based Competitor Intelligence to strengthen strategy and sharpen execution. Mike has advised many leading companies from FMCG to retail to private equity. Benefit from Mike's experience of delivering market beating growth and profit.
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