CI for Innovation success

It is often said that innovation is the lifeblood of a company. But a frequent complaint of senior management is that their innovation programme is not delivering the growth and margin progress they are looking for. Often the reason is that innovations are not competitive - so they fail to achieve the promised goals.

Here is an example I know personally: a senior project leader had a meeting with the Business Group President, the President soon to become the CEO of a company. The project leader was proposing an innovation which required a $30million development budget and two years to deliver. The President stood up. "This weekend I visited Sainsbury's in the UK..." The project manager looked uncomfortable, not knowing what the President was leading to. "There on the shelf I saw from our major competitor the project you are asking me $30m for - and will only deliver in two years. I think you had better go and see Mike".

Ensure your innovations will hit the sweet spot and be competitive in the market place. Deploy our third generation Gen Ai Competitive Intelligence approach CI 3.0 to ensure market place success.

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Ensuring you are competitive!